VTVermont field entry
Ben & Jerry’s Factory — Waterbury
Waterbury, VT
Ben & Jerry’s public-facing Waterbury factory combines a Scoop Shop and gift retail with guided production-overlook tours, samples, a playground and the seasonal Flavor Graveyard.
Ben & Jerry’s Waterbury destination joins ice-cream and gift retail to guided factory-overlook tours, samples and seasonal grounds attractions.
Field notes
Why it belongs
Working ice-cream factory, guided production overlook, Scoop Shop, gift retail, sample experience, playground and seasonal Flavor Graveyard.
The Waterbury stop connects active retail to a guided view of the company’s working factory while surrounding it with branded grounds attractions.
Ben & Jerry’s Waterbury factory is the company’s Vermont visitor destination for guided factory tours, a Scoop Shop and gift retail. The approximately 30-minute guided experience covers company history, explains ice-cream making and uses a mezzanine overlook to view the production floor, with a sample included. Active production is never guaranteed. Visitors may use the interior retail area and Scoop Shop without taking a tour, and an exterior Gift Kiosk adds another retail point. The playground and Flavor Graveyard are grounds components; the graveyard is seasonal and closes for winter.
Store contents
What you will find
Directory categories
Known for
- Waterbury ice-cream factory
- Approximately 30-minute guided tours
- Production-floor overlook
- Ice-cream samples
- Scoop Shop
- Gift Shop and exterior kiosk
- Seasonal Flavor Graveyard
- Playground