NVNevada field entry
Reno-Sparks SCHEELS
Sparks, NV
A 295,000-square-foot Sparks sporting and fashion store where 85+ specialty departments surround a 65-foot indoor Ferris wheel, 16,000-gallon saltwater aquarium, wildlife mountain, arcade games, candy shop and café serving homemade fudge.
Reno-Sparks SCHEELS combines a massive working sporting-goods and fashion store with amusement-park, aquarium, wildlife-display, candy and café components under one roof.
Field notes
Why it belongs
Sporting-goods store, apparel shop, footwear retailer, outdoor outfitter, aquarium environment, Ferris-wheel attraction, arcade, candy store, café and family-entertainment destination.
The enormous current retail operation incorporates multiple destination-scale attractions and food businesses without separating them from the shopping experience.
Reno-Sparks SCHEELS is a 295,000-square-foot retail destination with more than 85 specialty departments spanning sporting goods, outdoor gear, apparel, footwear and related services. Its working retail floor wraps around a 65-foot indoor Ferris wheel, 16,000-gallon saltwater aquarium, wildlife mountain, arcade games and a classic shooting-gallery game. Fuzziwig’s Candy Factory and Ginna’s Café add candy, soups, sandwiches, coffee and homemade fudge to the same building. Hunting and archery merchandise are described as ordinary regulated retail categories; this profile does not provide purchasing or use guidance.
Store contents
What you will find
Directory categories
Known for
- 295,000 square feet
- 85+ specialty departments
- Sports and outdoor gear
- Apparel and footwear
- 65-foot Ferris wheel
- 16,000-gallon aquarium
- Wildlife mountain
- Arcade games
- Shooting-gallery game
- Fuzziwig’s Candy Factory
- Ginna’s Café
- Homemade fudge
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