World's Wonder View Tower

Historic roadside tower, museum, immersive-art installation, observation deck, gift shop, local-artisan store, and surviving cabinet of curiosities.

The current retail mix is narrower than most OddStops listings, but the physical destination is the exception: visitors climb a century-old tower through art and history at a property whose identity was built around one of Colorado's legendary roadside museums.

Rising above the eastern Colorado plains outside Genoa, World's Wonder View Tower was built for the first great era of automobile tourism and spent decades attracting travelers with a view, a museum, and increasingly bizarre collections. After years of closure and restoration, the tower reopened in May 2026. Today's experience combines the restored climb and observation platform with history, immersive work by Colorado artists, preserved signs and artifacts, current curiosities, and a gift-shop component featuring retro and Colorado-made merchandise. The old museum's most famous objects should be treated as history — much of that collection was auctioned — but the revived destination still carries the eccentric spirit that made the stop famous.