Explore by state

Unique Stores in Wisconsin

Wisconsin’s unusual stores reveal how much can sit behind a familiar product, from mustard and cheese to fishing rods and practical hardware. National Mustard Museum places a free condiment museum beneath a serious Middleton shop and tasting bar. In Oshkosh, M Schettl Sales — Original Oshkosh surrounds a working hardware and home-improvement store with giant statues, nostalgic props, and an ever-changing outdoor oddity environment. North in Park Falls, St. Croix Rod Factory Store combines full-line fishing retail with production viewing and seasonal factory tours. These profiles provide three distinct starting points before the complete Wisconsin list below.

7current stores

Browse Wisconsin stores

Browse the full directory →

WI
Forestville, WI
Country Ovens / Cherry De-Lite
A cherry-focused factory store attached to Country Ovens' Forestville production facility, with a viewing window, video tour and free samples instead of a conventional guided tour.
Country Ovens sells dried Door County cherries and related foods beside the production floor, where visitors use a viewing window and video tour and can try free samples.
Food & drinkGrocery & pantryGifts, novelty & souvenirsOther
Food & drinkGrocery & pantryGifts, novelty & souvenirs+1 more
WI
Oshkosh, WI
M Schettl Sales — Original Oshkosh
A sprawling original Oshkosh hardware-and-home-improvement store whose practical inventory shares the property with giant statues, nostalgic props and a constantly changing outdoor oddity environment.
M Schettl's County Road S property mixes building supplies, hardware, trailers and household goods with oversized sculptures and a photo-worthy outdoor display landscape.
Hardware & toolsFarm & gardenOutdoor, hunting & fishingHome goods & furnitureAutomotive & mechanicalHealth & personal careGifts, novelty & souvenirsOther
Hardware & toolsFarm & gardenOutdoor, hunting & fishing+5 more
WI
Middleton, WI
National Mustard Museum
A free condiment museum downstairs from a serious mustard gift shop and tasting bar, with thousands of display jars and more than a hundred current samples in one downtown Middleton stop.
The National Mustard Museum combines a free collection of more than 6,000 mustards with a separate retail company operating the gift shop and free tasting bar upstairs.
Food & drinkGrocery & pantryGifts, novelty & souvenirsOther
Food & drinkGrocery & pantryGifts, novelty & souvenirs+1 more
WI
New Richmond, WI
Rick’s Hobby Farm / Freedom Raceway
Rick’s Hobby Farm / Freedom Raceway turns an outdoor RC raceway built into a hobby farm property into a visitable hobby destination.
Rick’s Hobby Farm / Freedom Raceway combines radio-control culture, technical track design, and organized racing in New Richmond, WI.
Toys, games & hobbiesOther
Toys, games & hobbiesOther
WI
Columbus, WI
Sassy Cow Creamery
A farmstead creamery store and kitchen where milk bottling and ice-cream production can be watched through large windows, with seasonal farm tours layered onto the retail stop.
Sassy Cow links dairy retail, a Farmhouse Kitchen and production-viewing windows to an active family farm and separately scheduled seasonal tours.
Food & drinkGrocery & pantryFarm & gardenGifts, novelty & souvenirsOther
Food & drinkGrocery & pantryFarm & garden+2 more
WI
Park Falls, WI
St. Croix Rod Factory Store
A full-line fishing store beside St. Croix's Park Falls rod factory, with an observation window into production and free, advance-booked factory tours on a seasonal weekly schedule.
St. Croix combines rods, reels, tackle, apparel and gifts with a factory-side observation window and a separately scheduled guided look at rod making.
Outdoor, hunting & fishingApparel & footwearGifts, novelty & souvenirsOther
Outdoor, hunting & fishingApparel & footwearGifts, novelty & souvenirs+1 more
WI
Fremont, WI
Union Star Cheese Factory
A rural cheese shop inside a working Fremont factory, with early-morning free tours that can include live cheesemaking and fresh-curd samples.
Union Star's Fremont store sells its cheese at the working factory and runs free scheduled morning tours on four days of the week.
Food & drinkGrocery & pantryGifts, novelty & souvenirsOther
Food & drinkGrocery & pantryGifts, novelty & souvenirs+1 more