MOMissouri field entry
Crane’s Country Store
Williamsburg, MO
A Williamsburg country store where groceries and old-school deli sandwiches share the aisles with farm supplies, hardware, rugged workwear, boots, fuel and outdoor goods.
Crane’s takes the old rural one-stop-shop idea literally, combining groceries and deli food with practical farm, hardware, clothing, footwear and outdoor departments.
Field notes
Why it belongs
Country store, grocery, deli, hardware and general supplies, farm supplies, fuel, workwear, boots and outdoor or sporting merchandise.
The categories are ordinary individually; finding all of them still operating together in one small-town store is what makes Crane’s an OddStop.
Crane’s Country Store has family retail roots dating to 1889, while its current Williamsburg building opened in 1926. The store still behaves like an old general store in the literal sense: groceries and famously simple deli sandwiches coexist with farm and general supplies, workwear, boots, outdoor merchandise and other practical goods. Crane’s summarizes the mix with its own “Boots, Bullets, Britches, Bologna” slogan. Regulated merchandise is one neutral part of the category mix; the remarkable breadth of this active rural retailer is the story.
Store contents
What you will find
Directory categories
Known for
- Family retail roots since 1889
- Current building since 1926
- Groceries
- Deli
- Old-school sandwiches
- Farm supplies
- Hardware and general supplies
- Fuel
- Workwear
- Boots
- Outdoor and sporting merchandise
- Boots, Bullets, Britches, Bologna slogan
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